Years ago I read an article about a small business that intrigued me. It was a company owned by two women who interviewed clients by phone for one hour and then created a brief 2 or 3-word branding statement exclusively for them. They suggested this personal “title” could guide in decision making, and therefore help clients remain true to themselves. Would Considerate Artist buy a house like this? Is this job a fit for a Fun-Seeking Globetrotter? Does Teaching Historian dress like this? The idea still fascinates me, and although I never hired them to create my personal brand, I...Read More
Author: Jennifer Chasse
Creativity is intuitive for Ronda Kelly. Even as a small child she enjoyed creating and making spaces beautiful. Ronda’s talent is not limited in size, and her mediums range from metals and stones in fashion jewelry, to sheet rock and landscape of multi-family homes! She’s an entrepreneurial at heart, with a business acumen that steers her creativity well. Ronda’s eye for seeing emerging opportunities, teamed with her willingness to evolve as markets change have helped her balance a growing family and successfully bridge to a new enterprise. I asked this Portland, Oregon mother of three to share her background...Read More
Did you ever know someone who made a career change so bold, it made you catch your breath? I have! Courtney and I met 7 years ago when she was working as the Human Resource Director in a fast-paced digital agency I worked with. She is smart and polished, and I found her to be a company go-to person for so many topics! My admiration for her grew when I learned she had taken the time to get SHRM certified, which is a rigorous voluntary certification for HR professionals. I’ve worked with professional development programs for years, and I...Read More
A few years ago Treasure Hatch decided she needed a new challenge and become a retailer with LuLa Roe. Within weeks she recouped her initial investment. Within months she was making more in this side business then her full-time position, and after just 8 months she quit her full-time job. Her success with the company is outstanding, not only in terms of income but in the personal fulfillment and joy she has found. LuLaRoe’s upbeat and whimsical designs are a superb fit for Treasure. She’s as playful and spirited as the fashions, and she’s been able to train a team...Read More
We’ve “gained” an hour due to daylight savings time, and we can either enjoy a little extra sleep, putt around, or use it productively. There is no bigger fan of sleep on the planet than I am, and if you need the extra sleep I suggest you take it. But if you find your body waking up at your usual time, why not use that extra hour to your benefit? Here are 10 ideas to use that hour. Prospect. Spend this found time prospecting a handful of new clients. Excercise: Put that time to your health and exercise in a way...Read More
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